Descentric

A landing page that sells a design membership

// brief.json
const descentric = {
  type: "Web redesign",
  year: 2024,
};

brief.json

Redesign of the Descentric agency website. I reorganized its whole story into one landing page. It explains the design membership model clearly and leads people to the plans.

Year: 2024
Client: Descentric
Industry: Design agency
Duration: 2 weeks
Type: Web redesign

Services

Web designUX audit & redesign

Visit live site

Shown for portfolio purposes only. Brands belong to their owners; if you own it and want it removed, email me. Terms ↗

Descentric, an offer that didn’t come across

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01Challenge

An offer that didn’t come across

The old site didn’t get the value of the agency’s 360° design membership across. Information was scattered. The design didn’t match the level of its work.

// a-path-to-the-decision.md
const descentric = {
  services: ["Web design", "UX audit & redesign"],
  tags: ["Landing page", "Conversion", "Dark theme"],
};

02Strategy

A path to the decision

I laid the page out as a logical path: the agency’s process, services, tangible benefits and plans. I placed the calls to action at the decision points: book a call or pick a plan. I also answered questions before they come up.

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03Visual design

Premium, with one accent

I chose a dark theme for a premium, focused feel. Translucent glassmorphism panels add depth. I used the agency’s orange only as an accent on calls to action and key highlights. That’s how I set the visual hierarchy.

04Result

A landing page that sells

The landing page became a sales tool. It clearly explains what the agency offers and how the membership works. The agency now looks as good as its work.

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