E-commerce Dashboard

Sales data you can read at a glance

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brief.json

An e-commerce analytics dashboard. I ordered the sales data from general to specific. That way, the health of the business reads at a glance and the team can act fast.

Year: 2025
Client: Confidential
Industry: E-commerce
Duration: 3 weeks
Type: SaaS dashboard

Services

SaaS designData visualization

Shown for portfolio purposes only. Brands belong to their owners; if you own it and want it removed, email me. Terms ↗

E-commerce Dashboard, from noise to a single source of truth

// from-noise-to-a-single-source-of-truth.md
const ecommerceDashboard = {
  industry: "E-commerce",
  duration: "3 weeks",
};

01Challenge

From noise to a single source of truth

E-commerce data usually lives in dense spreadsheets or cluttered panels. The goal was to cut through that noise: a single source of truth where key indicators and trends are visible right away.

E-commerce Dashboard, overview first, detail second

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1 1 1 1 1 0 0 1 0 1 0 1 0 1 0 1
1 1 0 0 1 0 1 0 0 0 1 1 1 1 1 1
0 1 0 1 1 1 1 1 0 0 1 1 1 0 1 0
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1 0 1 1 1 0 1 1 1 1 1 1 0 1 0 1
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02Information architecture

Overview first, detail second

I put what matters most at the top: total sales, orders and average order value. Below, the layout moves from general to specific: channel performance, categories, products and an order heatmap.

03Data visualization

Each chart for what it says

I chose a light theme so the data leads. I picked each chart for what it communicates: bars for comparisons and a heatmap for order density over time. A minimal palette of blues and purples separates the series without adding noise.

E-commerce Dashboard, from report to daily tool

// from-report-to-daily-tool.md
const ecommerceDashboard = {
  industry: "E-commerce",
  duration: "3 weeks",
};

04Result

From report to daily tool

The dashboard stopped being a report and became part of the daily workflow. It’s the in-house app the e-commerce team uses to make data-informed decisions.

[ OR™ ‒ RELATED / ecommerce-dashboard.related ]

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